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D2C plays an important role here. However, as this model is always closely interlinked with our Green Lead strategy and therefore complementary, we refer to it as “Smart 2 Consumer” (S2C) and go a decisive step further. Linear should become circular. Less harmful is not good enough. More useful is the goal.
Professor Braungart has put forward the theory that all products need to be “reinvented”. It is correct that up to 80 % of the CO2 footprint is already determined during product development and design. This is a huge lever for avoiding climate-damaging emissions. We are developing in this direction with our partners and the latest methods. AI plays a key role in the development process here.
As far as possible, the future must be regenerative. Fast fashion and ultra-fast fashion are not business models with a future. We always develop brand and product concepts with circularity in mind and in compliance with production-specific and social standards.
IAMACME is a sales network at its core. Our sales force approach includes comprehensive strategic planning for the best possible placement of brands and products. This includes classic e-commerce solutions as well as marketing via marketplaces. IAMACME offers the strongest sales channels - in the sense of the D2C model. Shortens and controls supply chains.
A production network is being established with IAMACME products. With this vehicle, we develop the expansion of “better” brands with our partners and transform the partly outdated structures into the new age. Smart to consumer.
IAMACME has a broad production and design network and expert knowledge in the fields of new materials and processes. Always accompanied by the correct “go to market” strategy, which ideally also includes an “out of market” approach. Recycling and re-entry.
With IAMACME products, a construct and a community is created with the aim of better product and brand development. All in the spirit of sustainability.
