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“Industry 4.0” refers to the further development of old-style retail. New players are flooding the market with cheap goods. Former pure online retailers are transforming into marketplaces. D2C is not missing from any fashion talk. Just as little as AI. Omnichannel shoppers have countless options for satisfying their needs. Sustainability is not just a concept for the latest generation. Social media is global. Only those who understand and appreciate these interdependencies will be successful in retail(ing) in the future. Digital or analog. Directly or via marketplaces. To this end, we provide in-depth knowledge from all areas and determine the right sales strategy for the new era, taking into account the segments relevant to us.
Our Sales Force activities have a modular structure, as a premium model with a holistic vision or sub-strategies that can be derived from it. Stationary and digital.
E-commerce and digitalization are inextricably linked to the marketplace model and a modern sales strategy. Our expertise is based on the aggregator model and includes services and consulting in all matters relating to these sales channels.
The C2M approach is, in theory, the “low impact” option for modern production. However, this process must be accompanied by sustainability management from the outset. Be it from the cultivation and extraction of raw materials or fair wages through to recycling. We have long been looking at ways to shorten the value chain for the benefit of all.
„Wer will, dass die Welt so bleibt, wie sie ist, der will nicht, dass sie bleibt.“
— Erich Fried
Green Lead. Was heißt das eigentlich? Verantwortungsvolles Handeln entlang der gesamten Wertschöpfungskette und im Lebenszyklus von Produkten. Damit auch spätere Generationen einen lebenswerten Planeten vorfinden. Verantwortung zu übernehmen ist alternativlos. Schaden an Menschen und Umwelt abzuwenden unabdingbar. Ethisch und moralisch korrekt und unter Einhaltung der Regeln und Normen. Den Klimawandel und die Vergewaltigung der Erde zu stoppen. Das bedeutet Green Lead. Mit diesem Anliegen ist es uns sehr ernst, so dass Nachhaltigkeit immer die große Klammer um alle Services der IAMACME ist.