Back to services

IAMACME
Market Places

/'aim/aek.mi/mark'it/pleis'es/

The world of marketplaces is an ecosystem of its own. Literally from A-Z. From Amazon to Zalando. There is a huge spectrum of specialists or the omnipresent e-commerce giant that feels like it has everything in stock. One thing unites them all, regardless of the sector. The very high level of complexity and the associated interdependencies.

Within the network, we can identify each problem individually and thus productively control the dependencies. Starting with the import with logistics partners to the aggregators and the subsequent result of the products online.

Our experience shows that the basic requirements are almost always misjudged and therefore underestimated. Our initial consultation presents an initial result and we can then decide on the further platform strategy and offer modular services.

Market place
Experts

Basic

In Europe alone, there are hundreds of marketplaces with a wide variety of categories. It's difficult to get an overview and filter the potentially right partners. If we know the requirements, we select and recommend the right platforms as step number one. Basic knowledge and a market overview are provided.

Basic Plus

Basic Plus is another filter and a kind of feasibility study. The focus here is on portfolio analyses and profitability checks. We provide a basis for decision-making. Is my pricing policy capable of generating positive contribution margins? What marketing budgets are available? Make or buy? Here we provide a more detailed insight into the marketplace worlds and markets.

Advanced: Powered by Premium Partner

This is where our exclusive partner comes into play. The provision of all relevant services delivers a ready-made full service package. With all the tools you need to sell successfully on marketplaces.

Platform connection

Content provision

Fullfilment / logistics

Dashboard management

Plattform marketing

Ambassadors as a service

Here we act on behalf of selected marketplace aggregators or are commissioned by the platforms themselves to find and acquire the right brands. The model therefore works in both directions. The advantage here. The marketplaces are sometimes very restrictive in their brand selection. Our expertise is particularly valuable and often eases the onboarding hurdles. There is therefore a good chance of finding a “match” and not getting lost in the jungle of contacts and anonymity.

We work together with the top addresses of the aggregators. Each one determines its appearance and quality through its own special expertise. We make the pitch to the right partner. The provision of all relevant services delivers a customized service package. With all the tools you need to sell successfully on marketplaces.

Plattformen Anbindung

Creating Content

Fullfilment / Logistics

Dashboard Management

Plattform Marketing

Our Expertise

As one of the founders of P4M, I have been familiar with the marketplace business for many years. Is that enough? No. What goes on behind the scenes is far too complex and sometimes complicated.

That's why our experts and specialists take care of a wide variety of tasks. From logistics issues to data preparation. SAAS (e.g. Tradebyte), PIM, BI, performance marketing are further keywords and tools in the marketplace business. We create the optimized adaptation to your product worlds. Including profitability calculations and analyses for the best possible performance in the always up-to-date tech stack.

The correct management of brands and the transformation to digital are a key factor for the future success of many companies. The growing volume of trade in e-commerce, especially on marketplaces, is forcing companies to take action using all the tools of modern commerce.

As gatekeepers, we make the strong brands even better and develop the newcomers together. We provide access to the channels and manage performance.

As brand ambassadors and brokers in the selection process or as a full service package via our marketplace partners.

The platform business is often accompanied by a generational problem. Gen X usually has no understanding or feel for platforms, while digital natives often don't have a complete overview of brands and markets. In our position as a connector, we hear about these problems all the time. We know both worlds, solve the interface problems and connect them.

IAMACME

YOUAREACME

WEAREACME