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IAMACME
Green Lead

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Whether products, brands or your entire company. The Industry 4.0 transformation takes place here in a way that is suitable for grandchildren. As brand management or as comprehensive change management.

Strategy Management

This brings us full circle to our Sales Force approach. 15 years of experience and pioneering work in the sale of sustainable brands have given us both broad and deep knowledge. This experience automatically flows into the sales topics. This area can therefore be assigned more to the sales side and goes hand in hand with IAMACME sales force planning, but is of a strictly sustainable nature.

Change Management

Our master category for your entire company. Best-in-class partners provide clarification and structure for the transformation of the entire company. This is a deep dive along the value and supply chain. We call it organized sustainability management. After reviewing the requirements, IAMACME allocates a pre-selection of expert companies and hands over the baton to the professionals.

Sustainability for Dummies

Or Q&A Tool Box. What does CSRD actually mean, what does ESG stand for or what is covered by the term taxonomy? What basic requirements are necessary today and in the future for your brands and products to be available in target markets? Is my sustainable product “target group ready”? Do I need certificates and if so, which ones?

In contrast to the aforementioned deep dive, the focus here is less on in-depth work and more on the basics. Q&A should therefore always be seen as a guideline first, rather than an overall strategy. Ideally, however, we derive these from it.

Our expertise

New Green Deal, EU taxonomy, climate neutrality by 2050, Supply Chain Act, Eco Design Regulation, Fairwear, Fairtrade, Cradle to Cradle and GOTS. All of this is already firmly anchored in our thinking. In the lifestyle sector, our agencies and partners were among the pioneers in Germany.

From KUYICHi and KOI for the first time well over 15 years ago to 24Bottles, Dr. Bronners and Ecoalf. Brands that can be found in the German fashion trade with our help. Our partners and experts are highly qualified institutions or consulting companies who, like us, are committed to the Green Lead.

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